Ponte Vedra Focus Blog

THE PLAYERS Championship Info and FAQ

Every March, Ponte Vedra Beach becomes center stage in the golfing realm as THE PLAYERS Championship brings golfers, fans, and media to our coastal town.  Welcoming this annual tradition is nothing new to residents of Ponte Vedra Beach, as the PGA Tour has called Ponte Vedra Beach home to this tournament since 1974.  This event brings hundreds of thousands of fans to our community annually for this world-class golf event. If you haven't purchased tickets yet, it's not too late! We've got you covered with ticket information, newer fan experiences, and some important Frequently Asked Questions, so you know before you go.

TICKETS

Stadium Pass - A Stadium Pass ticket is for general grounds access and all public areas of the Tournament.  Tuesday’s…

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More Than a Marquee: 5 Things to Know About Jacksonville’s Ritz Theatre

A Guide to the Ritz Theatre and Museum

In the heart of Jacksonville lies a neighborhood with a story so vibrant it was once known as the "Harlem of the South." That neighborhood is LaVilla, and its crown jewel is the Ritz Theatre and Museum. For residents and visitors alike, the Ritz is more than just a venue; it is a living testament to resilience, a sanctuary for African American culture, and a bridge between a storied past and a hopeful future.

A Legacy Reborn

The Ritz story began in 1929. Designed in a striking blend of Art Deco and Mediterranean styles, the original theater served as a primary cultural hub for the community during the era of segregation. It was a vital stop on the "Chitlin’ Circuit," hosting legends like Duke…

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Sawgrass Country Club Announces $55 Million Capital Improvements Plan

by Jennifer Heller

Sawgrass Country Club in Ponte Vedra Beach is entering a new era of growth and refinement with a $55 million Capital Improvements Plan designed to elevate every aspect of the member experience. Recently approved by the club’s membership, this initiative marks one of the most significant upgrades in Sawgrass’s five-decade history — blending tradition, luxury, and innovation to ensure the club remains one of Northeast Florida’s premier clubs.

The comprehensive enhancement plan includes a full renovation of the club’s 27-hole championship golf course, a 7,347-square-foot expansion of the fitness center, and a modernization of the Beach Club Pavilion and dining spaces. The Tennis Pavilion will also receive major updates,…

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What Does Waterfront Living Look Like in Ponte Vedra Beach?

By Gwinn Volen

“Waterfront living” in Ponte Vedra Beach is far different than simply “a house by the water.”  Of course, we have the ocean, which is in a class by itself.  But we also have Intracoastal living, which means access to the Intracoastal Waterway (ICW) - aka boating, fishing, and other water sports - all from your backyard.

Why the ICW Matters

This stretch of the Atlantic Intracoastal Waterway in Ponte Vedra offers relaxed boating, jet skiing, fishing, and deep water ocean access, enhancing both the lifestyle and long-term value of a home.  Picture a dock, a boat lift, and deep water.  

Where Is the Waterfront in Ponte Vedra Beach?

Roscoe Boulevard 

Homes and land on Roscoe and its adjacent streets are incredibly unique -…

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What Luxury Buyers in Northeast Florida Really Want

Current Trends, Real Listings, and Smart Takeaways from The Volen Group

When conversations turn to real estate in Northeast Florida, the focus often lands on prices, market shifts, and sought-after neighborhoods like Ponte Vedra Beach, Jacksonville Beach, and the Intracoastal.

But behind every purchase decision is something more personal: a vision of how life could feel in the right home.

At The Volen Group, we help buyers turn that vision into reality—strategically, seamlessly, and with zero guesswork. Here's a closer look at what today’s high-expectation buyers are actually prioritizing, plus examples of how these preferences are showing up in real listings.

What’s Trending Now in Coastal Home Design

Whether relocating, upgrading,…

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Wire Fraud in Real Estate is on the Rise – How to Protect Yourself

by Karen Tyrrell

Buying a home is no question one of the largest financial decisions individuals and families will make. Unfortunately, it has also become a prime target for cybercriminals. In recent years, wire fraud in real estate transactions has skyrocketed, leaving many homebuyers and sellers devastated.

Scammers often pose as real estate agents, title company representatives, or lenders. They send fake emails or texts with fraudulent wiring instructions, tricking buyers into sending their down payment or closing funds to a criminal's bank account. Once the money is sent, it’s often impossible to recover.

How Wire Fraud Happens

Email hacking: Criminals hack into a real estate agent’s or title company’s email account and monitor…

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Marshfront Estate with Dual Water Access in Harbour Island, Ponte Vedra Beach

Dual Water Access. Elevated Living. Iconic Setting.

112 Newport Lane, Ponte Vedra Beach, FL

For boating enthusiasts, this is more than a home—it’s a waterfront lifestyle realized. Set on a private marshfront homesite overlooking Cabbage Creek, this Harbour Island estate offers two rare privileges: a brand-new private dock behind the home (completion expected September 2025) and a coveted 60-foot slip in the Harbour Island Marina. With direct access to the Intracoastal, your coastal adventures begin right at your doorstep.

The Residence

Spanning more than 6,700 square feet, this stately home blends architectural grace with modern comfort. Soaring ceilings, custom coffered details, and rich millwork create an atmosphere of timeless elegance,…

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Emotional Staging That Sells: How to Create a Home Buyers Fall in Love With

Selling your home is more than a financial transaction — it’s an emotional one. While square footage, location, and price matter, the decision to buy is often driven by how a home feels. Emotional staging taps into the senses and psychology of buyers, helping them connect on a deeper level. Done right, it can make your property stand out, sell faster, and even command a higher price.

Why Emotional Staging Matters

When buyers walk into a house, they’re not just evaluating walls and finishes — they’re imagining a life. Emotional staging creates subtle cues that spark feelings of warmth, comfort, and belonging. Studies show that buyers form an opinion within seconds of entering a home. A staged property that appeals to the heart as much as the eyes…

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Helping Kids Shine: Parisi Speed School in Ponte Vedra Beach

At the Parisi Speed School inside the PVB Performance Center, kids aren’t just learning how to run faster—they’re learning how to believe in themselves. This nationally known program has trained more than a million athletes, but here in Ponte Vedra Beach, it feels like family.

Take it from local parents Brittany and Billy Horschel, whose 8-year-old daughter Colbie has been training as part of Girl Power NFL Flag Football for almost a year: “She gets incredible coaching on nutrition, strength, speed, and even flag football technique. But honestly, the best thing she’s gained is self-confidence.”

A Community Built on Performance and Character

Parisi is open to kids from about age 7 through high school, with programs tailored to match where they…

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Jacksonville Golf & Country Club Announces $30 Million Upgrade Plan

by Jennifer Heller 

Jacksonville Golf & Country Club has issued a press release approving an exciting $30 million renovation project called the “Blueprint for Tomorrow.” Designed to enhance both the social and golf experiences for its members, the plan focuses on modernizing amenities while honoring the club’s longstanding reputation as one of the First Coast’s premier private communities.

A Fresh Take on the Clubhouse Experience

The renovation includes a story, 18,000-square-foot expansion of the clubhouse, featuring expanded indoor and outdoor dining areas, a new fitness center, and a resort-style pool with cabanas, lounging spaces, and a kids’ splash zone. These updates are aimed at creating a year-round destination for members and their…

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