Every March, Ponte Vedra Beach becomes center stage in the golfing realm as THE PLAYERS Championship brings golfers, fans and media to our coastal town.  Welcoming this annual tradition is nothing new to residents of Ponte Vedra Beach as the PGA Tour has called Ponte Vedra Beach home to this tournament since 1974.  This event brings hundreds of thousands of fans to our community annually for this world class golf event. If you haven't purchased tickets yet, it's not too late! We've got you covered with ticket information, newer fan experiences and some important Frequently Asked Questions, so you know before you go.

THE PLAYERS Championship golf course and clubhouse view in distance

TICKETS

Stadium Pass - A Stadium Pass ticket is for general grounds access and all public areas of the Tournament.  Tuesday’s…

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by Gwinn Volen

2024 saw the lowest number of home sales since 1995, according to the National Association of Realtors. Locally, with 26,877 homes selling in the greater Jacksonville area, that meant we saw a 2.8% decrease in home sales. Prices were essentially flat for many areas here, though the greater Jacksonville area shows a modest overall annual appreciation of 3.5%. So what does 2025 have in store?

Aerial view of Ponte Vedra Beach

Will We See a Drop in Prices in 2025?

No clear indicators are pointing to a significant drop in prices for 2025. In 2024, the market remained relatively stable, with some areas of Jacksonville experiencing slight increases while others saw minor decreases as the market adjusted from the 2022 surge. Nationally, experts project a typical 4%…

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by Gwinn Volen

Is it cut-through traffic that clogs Palm Valley Road? Has construction in Nocatee and St Johns County caused increased commuter congestion on A1A?

The Citizens Traffic Task Force in Ponte Vedra/Palm Valley commissioned a study to understand where traffic originates for some of our more congested roads. Since I moved here in 2006, traffic has definitely picked up, and yet, having lived in large cities like Los Angeles, San Francisco, Atlanta, and DC, the traffic still feels pretty minimal to me, albeit sometimes annoying.

A1A in Ponte Vedra Beach, Florida


Using Streetlight data, which pulls from cellular carriers, car movement and where the car came from can be tracked.  Here's a link to the report, and here are the key findings on where the traffic comes…

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By Gwinn Volen

With just one kid left in the house, the 'empty nest' is on the horizon, and with it, thoughts of downsizing are starting to creep in. Honestly, the idea of maintaining a large home as we get older isn't exactly thrilling. Who needs the hassle of a pool, with its monthly upkeep, not to mention the inevitable (and expensive!) pump replacements and the need to re-surface it every decade or so. There's also the constant exterior maintenance – the yard, the never-ending list of repairs, the inevitable "Oh no, what's that sound?" moments as yet another system decides to give out. Maybe it's not even about the work; maybe it's the desire for a simpler life, the freedom to travel more. Whatever the reason, the time feels right for a change. But…

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by Gwinn Volen

Regardless of political affiliation, the upcoming election has become a hot topic in real estate discussions. Some buyers feel anxious about making a purchase just before the election, opting to wait for the outcome rather than committing to a decision.  

While it is common to see a slight slowdown in real estate activity before the November presidential election, historically, elections have not significantly impacted the market.

Slight Home Sales Decline Leading Up to Elections

Chart of seasonal real estate sales

As you can see in the above chart, some buyers do choose to pause their home searches in anticipation of the election, though this trend has not been dramatic in the past. Additionally, this time of year typically sees a seasonal decline in…

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By Gwinn Volen

I suspect each of us has had a recent medical story where either a) it took months to get an appointment b) you felt like a number, not a human or c) you felt like the CYA culture in our medical universe precludes you from getting real answers. 

I found a lump in my breast a couple of weeks ago. It was alarming, though I tried to keep my cool. I scheduled an appointment with my general practitioner, and he confirmed that he felt what I was feeling and gave me imaging orders for an ultrasound and diagnostic mammogram. 

I left the office thinking I'd take those over to my regular imaging center that afternoon to have the scans done hoping to alleviate my anxiety. I called the imaging center, and after waiting on hold, listening to…

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The US housing market has been a seller's market for the past few years. But is that changing as inventory rises?

What Is a Balanced Market?

A real estate market is considered balanced when there is a supply of approximately five to seven months of homes for sale. In a balanced market, neither the seller nor the buyer has a clear upper hand. Prices tend to balance out as more choices become available. It's supply and demand.

Nationally, the year started with a three-month supply which has increased throughout the year to four months, a signal that the US housing market is moving closer to a balanced market.  And yet, even with the increase in housing inventory, we aren't seeing a glut of inventory which would signal a crash. 

The below chart…

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by Jenn Heller

Did you know that approximately 6.5 million animals enter U.S. animal shelters annually?  As a passionate pet lover, that statistic truly breaks my heart.

Animal Care & Protective Services in Jacksonville, Florida

In addition to the animals in shelters, there are also thousands upon thousands of pets being fostered at any given time while awaiting their forever homes. Fostering plays a crucial role in the adoption process, with an estimated 3.2 million shelter animals finding new homes each year thanks to the dedication of foster families. 

In the Jacksonville area, there are several animal rescue organizations that I admire and support on a regular basis. One such organization is Animal Care and Protective Services (ACPS) where we adopted our sweet boy Joker, formerly known…

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by Gwinn Volen

“‘Massive’ Housing Bubble About to Burst.” “The Housing Market Hit A Wall In May/June.” “Why Are Home Prices Still Rising?” “Home Prices Are Still Sky-High.”

Even the experts can’t figure it out. But the general consensus is that high interest rates are keeping supply low as existing homeowners are hesitant to swap a low-interest rate mortgage for a high interest rate mortgage. Despite high interest rates deterring some, many buyers still need to move for various personal reasons, which is sustaining current inventory prices.


Market Overview

As most of you savvy readers know, real estate is a “local” business. What is happening in the broader marketplace may not be happening in your local market.

So, here is what is…

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by Aaron Bacus

As a mortgage broker, I understand the unique challenges that self-employed individuals face when trying to secure a mortgage. Traditional mortgage qualifications often rely heavily on W-2 forms and tax returns, which can be a significant hurdle for those who run their own businesses. However, there's an alternative solution for self-employed borrowers: bank statement loans. 

#Bank statement loans

What Are Bank Statement Loans?

Bank statement loans are a type of mortgage designed specifically for self-employed individuals who might not have the typical documentation required for a conventional loan. Instead of relying on tax returns and W-2s, these loans use the borrower's bank statements to determine their income. Lenders look at the deposits made…

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