Ponte Vedra Focus Blog - Jennifer Heller

Sea Turtle Season is Here (And You Can Help!)

If you've lived here a while, you've probably noticed the orange tape and wooden stakes popping up on our beaches. That means sea turtle season is officially underway!

From now through October, our beaches transform into a nursery for loggerheads, greens, and the occasional leatherback. These massive turtles haul themselves onto the same beaches where they were born decades ago, dig nests under the cover of darkness, and head back to the ocean before sunrise. About two months later, baby turtles the size of your palm emerge and make a run for the water.

It's honestly one of the coolest things about living at the coast. And there are a few simple things we can all do to help these nests succeed. 

The Basics

Female sea turtles come ashore at…

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The Wild Beauty of Little and Big Talbot Islands

by Jennifer Heller

Just about 20 minutes north of the city, the tall buildings of downtown Jacksonville give way to the A1A Ocean Islands Trail. This is where you’ll find the Talbot Islands. While most of Florida’s coastline has been built up with condos and hotels, Little and Big Talbot have remained almost entirely untouched. They are sister islands, but they couldn’t be more different.

Little vs Big:  Which One Should You Visit?

Think of Little Talbot as your classic, sprawling beach off the Atlantic. It’s got five miles of wide, white sand perfect for those long walks or a day of surfing and sun. If you want to camp, use a real restroom (always my preference), or let the kids run wild in the waves, this is sure to be your spot.

Big…

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More Than a Marquee: 5 Things to Know About Jacksonville’s Ritz Theatre

A Guide to the Ritz Theatre and Museum

In the heart of Jacksonville lies a neighborhood with a story so vibrant it was once known as the "Harlem of the South." That neighborhood is LaVilla, and its crown jewel is the Ritz Theatre and Museum. For residents and visitors alike, the Ritz is more than just a venue; it is a living testament to resilience, a sanctuary for African American culture, and a bridge between a storied past and a hopeful future.

A Legacy Reborn

The Ritz story began in 1929. Designed in a striking blend of Art Deco and Mediterranean styles, the original theater served as a primary cultural hub for the community during the era of segregation. It was a vital stop on the "Chitlin’ Circuit," hosting legends like Duke…

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Sawgrass Country Club Announces $55 Million Capital Improvements Plan

by Jennifer Heller

Sawgrass Country Club in Ponte Vedra Beach is entering a new era of growth and refinement with a $55 million Capital Improvements Plan designed to elevate every aspect of the member experience. Recently approved by the club’s membership, this initiative marks one of the most significant upgrades in Sawgrass’s five-decade history — blending tradition, luxury, and innovation to ensure the club remains one of Northeast Florida’s premier clubs.

The comprehensive enhancement plan includes a full renovation of the club’s 27-hole championship golf course, a 7,347-square-foot expansion of the fitness center, and a modernization of the Beach Club Pavilion and dining spaces. The Tennis Pavilion will also receive major updates,…

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Emotional Staging That Sells: How to Create a Home Buyers Fall in Love With

Selling your home is more than a financial transaction — it’s an emotional one. While square footage, location, and price matter, the decision to buy is often driven by how a home feels. Emotional staging taps into the senses and psychology of buyers, helping them connect on a deeper level. Done right, it can make your property stand out, sell faster, and even command a higher price.

Why Emotional Staging Matters

When buyers walk into a house, they’re not just evaluating walls and finishes — they’re imagining a life. Emotional staging creates subtle cues that spark feelings of warmth, comfort, and belonging. Studies show that buyers form an opinion within seconds of entering a home. A staged property that appeals to the heart as much as the eyes…

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Helping Kids Shine: Parisi Speed School in Ponte Vedra Beach

At the Parisi Speed School inside the PVB Performance Center, kids aren’t just learning how to run faster—they’re learning how to believe in themselves. This nationally known program has trained more than a million athletes, but here in Ponte Vedra Beach, it feels like family.

Take it from local parents Brittany and Billy Horschel, whose 8-year-old daughter Colbie has been training as part of Girl Power NFL Flag Football for almost a year: “She gets incredible coaching on nutrition, strength, speed, and even flag football technique. But honestly, the best thing she’s gained is self-confidence.”

A Community Built on Performance and Character

Parisi is open to kids from about age 7 through high school, with programs tailored to match where they…

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Jacksonville Golf & Country Club Announces $30 Million Upgrade Plan

by Jennifer Heller 

Jacksonville Golf & Country Club has issued a press release approving an exciting $30 million renovation project called the “Blueprint for Tomorrow.” Designed to enhance both the social and golf experiences for its members, the plan focuses on modernizing amenities while honoring the club’s longstanding reputation as one of the First Coast’s premier private communities.

A Fresh Take on the Clubhouse Experience

The renovation includes a story, 18,000-square-foot expansion of the clubhouse, featuring expanded indoor and outdoor dining areas, a new fitness center, and a resort-style pool with cabanas, lounging spaces, and a kids’ splash zone. These updates are aimed at creating a year-round destination for members and their…

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Maximize Your Florida Property Tax Savings: Homestead Exemption & Portability in St. Johns and Duval Counties

 By Jenn Heller

Purchasing a home in Northeast Florida isn’t just a lifestyle investment — it’s also an opportunity to tap into valuable property tax savings. Two powerful tools available to Florida homeowners are the Homestead Exemption and Portability benefits. If you're buying or already own a home in St. Johns or Duval County, understanding how these work can lead to significant, long-term financial advantages.

Homestead Exemption: Built-In Tax Relief for Florida Homeowners

Florida’s Homestead Exemption is a tax benefit designed to reduce the taxable value of your primary residence. When approved, it can lower the amount of property taxes you pay each year — starting with an initial $25,000 exemption off your home’s assessed value. An…

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Luxury Waterfront Living at Mira Vista at Harbortown

by Jennifer Heller

If you're searching for luxury waterfront condominiums in Jacksonville, Florida, look no further than Mira Vista at Harbortown. Located along the Intracoastal Waterway on Atlantic Boulevard, this gated community offers the serenity of waterfront living with the convenience of being just minutes from the beach, downtown Jacksonville, shopping, and dining options.

Introducing Unit 807: A Spacious End-Unit with Stunning Views

Set within this sought-after community, unit 807 in Mira Vista is a rare corner-unit opportunity offering expansive marsh and waterway views.  With 2,694 square feet of living space, this second-floor condo lives more like a single-family home while still offering the low-maintenance perks of condo life.

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Chasing Pavements in St. Augustine, Florida: A Guide to Running in the Nation’s Oldest City

By Graci Flaherty

Just when you think you have a place all figured out, it finds a way to surprise you.

Ponte Vedra’s most historically significant neighbor, St. Augustine brings to mind less sneakers and races, and more museums and forts. But look close enough and you’ll find a thriving running community, from the Flagler Cross Country team to the Ancient City Road Runners. Growing up in St. Johns County, I thought I knew the area like the back of my hand, but after spending the past 2 years falling in love with running, I can attest to the fact that St. Augustine feels entirely different when you experience it on foot So, download Strava, grab your Garmin watch, and start chasing pavements!

ROUTES

From Bridge to Bridge and Back (6.5 miles)

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