Ever find yourself completely overwhelmed with Pinterest “beach style” boards and think, “Nothing in my closet will ever live up to these looks!” Well, this summer, there’s a real life Pinterest board in town known as new lifestyle and beauty boutique, Gypset and Pearl.

Gypset and Pearl is located in Jax Beach and has opened just in time to help you update your beach look! Whether you’re staycationing in Jacksonville’s beautiful beaches this summer, or packing for a fabulous getaway, Gypset and Pearl is here to help without making you feel overwhelmed. Just follow the below tips and you’ll be on your way to having an updated beach look that is oh so pin worthy!
- Express yourself with a fabulous topper! Choose a Panama style for that extra cool factor, like this chic hat from Sensi Studio or flaunt your glamorous ways by going with an eternally chic, floppy design.
2. Choose a beachbag style that’s perfect for you! If you’re looking for a tote with “beach to bar” potential, then this beach carryall from Sensi Studio is the perfect choice. However, if you’re headed somewhere fabulous and want arm candy that makes you feel like a Mediterranean princess, Gypset and Pearl recommends the Ultimate Jetsetter bag by 6 Shore Road. The luxe tassels and crochet overlay create the perfect marriage of global and chic.
- Indulge in a glamorous coverup! Nothing will make you feel more glam than wearing a super chic caftan to the beach, or an alfresco lunch, like this beauty from Eberjey.
- Never forget the most important accessory- SPF! Credited as the No. 1 Anti-ager and preventer of skin cancer, always remembering suncare is absolutely essential to creating that perfect summer look. From mineral formulas, and beyond, make sure you select something that works with your lifestyle and is easy to apply and reapply for long days at the beach!
Like what you see?! Gypset and Pearl is constantly getting new styles and brands into the store offering so run, don’t walk to Jacksonville Beach’s newest lifestyle and beauty boutique, located at 317 10th Avenue N. in the Sand Dollar Plaza. For more information about the boutique and the brands they carry, visit: gypsetandpearl.com