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Sun, Sand, and Style: Unveiling 12 Beach Boutiques You’ll Adore!

Ready to embark on a coastal shopping adventure like no other? We’ve got you covered with our ultimate guide to 12 charming boutiques nestled right at the heart of Ponte Vedra Beach, Jacksonville Beach, Neptune Beach, and Atlantic Beaches! Whether you’re a local beachcomber or a visiting sunseeker, these handpicked boutiques will sweep you off your sandy feet with their laid-back beachy vibes and fabulous finds. From boho-chic fashion to unique coastal decor, get ready to discover a treasure trove of beachside delights that’ll elevate your style and make your beach days even brighter! So, grab your sunscreen and flip-flops – it’s time to shop, soak up the sun, and make waves of fashion statements!


Model Citizen

Welcome to Model Citizen Boutique, the ultimate destination for fashion-forward women in Ponte Vedra Beach. This boutique carries a carefully curated mix of the best and most current women’s contemporary looks and designer brands, including For Love and Lemons, Rag & Bone, Ella Moss, Alexander Wang, and more. Their main mission is to help customers feel and look their absolute best. For those in need of a pair of flattering jeans, Model Citizen is the place to look, with brands like Mother Denim, Frame, AG Jeans, and McGuire in stock. Since 2004, Model Citizen has been the go-to destination for women seeking a fashion boutique that delivers top contemporary styles and trends. Visit Model Citizen Boutique at 330 A1A N #213, Ponte Vedra Beach, FL 32082, and experience the difference for yourself.

Ellie Bing

Step into the world of eclectic fashion and lifestyle at Ellie Bing, the ultimate boutique destination in Ponte Vedra Beach. Here, you’ll discover an extraordinary fusion of clothing, jewelry, accessories, gifts, home decor, and captivating local art. Whether your taste leans towards high-end elegance, vintage classics, edgy hipster styles, or the allure of handmade artisan creations, Ellie Bing’s collection caters to every preference. With a passion for all things fashionable, they curate their offerings to ensure a delightful shopping experience that aligns perfectly with your unique style. Check out Ellie Bing at 215 Tourside Dr Suite 1760, Ponte Vedra Beach, FL 32082, and be prepared to fall in love with their assortment of treasures.

Mainstream Boutique

Mainstream Boutique, a renowned national women’s boutique, stands proudly as a beacon of empowerment, strength, and celebration for the women of our local community. Situated in the heart of Ponte Vedra Beach, this boutique boasts a diverse and trendy collection of clothes at fantastic prices. Discover their latest styles by visiting Mainstream at 880 A1A N, Ponte Vedra Beach, FL 32082.

Scout & Molly’s 

Scout & Molly’s Boutique was born from a passionate dream – envisioning a warm, inviting space where women shop with confidence and ease. The moment you step in you’ll feel at ease knowing your style is in expert hands. Scout & Molly’s is home to a friendly team of stylists, eagerly waiting to offer their fashion know-how and help you find the perfect fit. Expect nothing less than helpful feedback and honest opinions, just like those of a dear friend. It’s no surprise that Scout & Molly’s has earned the love of many, with their charming dresses becoming wardrobe favorites. Experience it all firsthand at their Ponte Vedra Beach location at 340 Front St Suite 740.


Two | One | Four

Introducing TWO | ONE | FOUR, a fabulous creation by Rachel Lazzara that celebrates the vibrant city lifestyle for women. Since its launch in 2016, Rachel’s keen vision and leadership have brought a remarkable transformation to the boutique. Experience a unique and sophisticated shopping journey, as TWO | ONE | FOUR‘s opulent and intimate home-like setting immerses visitors in the essence of the ultimate walk-in closet. Discover the perfect fusion of ready-to-wear, shoes, and accessories at 2405 3rd St S, Jacksonville Beach, FL 32250.

Gypset & Pearl

Gypset & Pearl Boutique offers a charming and meticulously curated collection for women’s lifestyle needs. From fabulous skincare to accessories, loungewear, suncare, and beachwear, they have it all. Additionally, they even offer a selection of wine. Their philosophy centers around valuing exceptional quality and masterful craftsmanship. Visit them at 317 10th Ave N, Jacksonville Beach, FL 32250.

Rosie True

For over two decades, Rosie True has been a Jacksonville, Florida favorite, dressing women in the latest styles. This women’s boutique is a hub of trendy attire and unique artistic gifts. If you’re in the Jacksonville Beach area, a visit to their store is a must. But don’t worry if you’re lounging at home – their social media presence has got you covered for long-distance shopping thrills. The Rosie True journey began in ’99 with their inaugural San Marco store, followed by a Jacksonville Beach location in 2003. Taking things up a notch, they ventured online at in 2007, making their fabulous finds more accessible than ever. You can visit the Jacksonville Beach store at 2400 3rd St S #104, Jacksonville Beach, FL 32250 

Penelope Ts

Penelope T is dedicated to cultivating positivity through exceptional service and exceptional products. Their mission revolves around enhancing women’s lives by curating outfits that infuse each day with the flair of a fashion showcase. They firmly believe in the empowering influence of personal style, capable of metamorphosing not only oneself but also those encountered on the journey. Operating as a remarkable establishment for women’s apparel and accessories, Penelope T boasts a dual presence in Florida. Their selection is meticulously curated, featuring a blend of renowned designers and independent creatives who profoundly stimulate their creative vision. Penelope Ts is located at 2400 3rd St S Suite 102, Jacksonville Beach, FL 32250.


Drift Boutique – 

Drift proves to be an enticing yet “dangerous” store, where the allure of its clothing can quickly deplete one’s wallet while simultaneously igniting their desires. Nestled uniquely in Neptune Beach, this exceptional store boasts a distinctive retail encounter. Adored brands like Agolde and For Love and Lemons grace its shelves, showcasing it’s thoughtfully curated collection. Amidst the array, one discovers charming dresses tailor-made for idyllic summer weddings or whimsical date nights. And let’s not forget the unbeatable selection of premier swimwear. The creative mind behind Drift has perfectly harmonized contemporary attire, jewelry, footwear, and bags into an ensemble that effortlessly balances relaxed beach vibes with an irresistible edge.  Visit Drift Boutique in Neptune Beach at 217 First St, Neptune Beach, FL 32266.

Fig & Willow – 

Fig & Willow opened its doors in November of 2016, driven by the vision of its owner, Katie Werhner, to offer affordable, fashion-forward clothing for women from all walks of life. Responding to the positive reception of their boutique clothing, Fig & Willow recognized the need to expand their reach and launched their online store,, in February of 2017. This small business is proudly run by a team of passionate women, who are dedicated to providing customers with their next favorite outfit.  Stop by Fig & Willow at 241 Atlantic Blvd #105, Neptune Beach, FL 32266.

Jaffi’s Boutique 

Indulge in beachside retail therapy at Jaffi’s Boutique, a physical store nestled in the vibrant heart of Beaches Town Center, Neptune Beach. A destination for women’s fashion, Jaffi’s seamlessly blends its brick-and-mortar presence with an online boutique, offering an exclusive assortment that captures the essence of each season. Their meticulously selected lineup includes esteemed brands such as Indah, JBrand, Hard Tail, and Cosabella, alongside Veronica M, Joah Brown, Micheal Stars, and LA Made. Since its inception in 2000, Jaffi’s has maintained a reputation for curating a premier range of brands, coupled with exemplary customer service. The combination of a prime locale, captivating merchandise, and an exceptional shopping encounter consistently beckons a loyal clientele. Visit Jaffi’s at 200 First St, Neptune Beach, FL 32266.



Meet AshleGryre, the chic upscale women’s boutique nestled right in the heart of Atlantic Beach, Florida. Here, you’ll discover an eclectic blend of cutting-edge trends and timeless classics, providing a wide spectrum of fashion choices. On every visit, your attention will be captured by something new and stylish, swiftly becoming a coveted “must-have.” Founded by the dynamic duo Ashely and Robin, AG has cultivated a shopping haven that embraces diverse tastes, ensuring every shopping spree is an individualized delight. And to top it off, the experience is elevated by the option to sip on champagne while perusing through the stunning collection of clothing. You can visit AshleGryre at 40 Ocean Boulevard, Atlantic Beach, FL

About the Author

Jenn Heller is the Operations Manager for The Volen Group, Keller Williams Luxury International, a top real estate team in Ponte Vedra Beach. Jenn has over 18 years experience in Real Estate all in Ponte Vedra Beach, she is an Atlantic Beach resident via Long Island, NY since 1991, a book worm, and loves sports, dogs and the beach.

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